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How To Sell On eBay :: Deep Analysis & Market Research Wizard

Deep Analysis & Market
Research Wizard: A Comparison

Both Deep Analysis and the Market Research Wizard have changed since they were introduced into the world of online auctions. Duh. Big surprise in a cyber world that is almost dizzying in its speed.

Both Deep Analysis and the Market Research Wizard have been reviewed elsewhere. They are fabulous tools and indispensable to my business. But, they have moved in different directions that are significant in terms of philosophy.

Deep Analysis was advertised as software with a one-time purchase fee of $117. The price has slowly gone up to its current version of $179 (August, 2004). No surprise there.

But, another development is unfortunate: there is now a $49.95/year renewal fee. Many sellers bought the original software as a one-time purchase, but they have decidedly not been 'grandfathered' in.

If the company owners need to add renewal fees that is their business. But they are decidedly not abiding by the original promise made to purchasers who bought in good faith. My estimation of their company has dropped considerably.

The Market Research Wizard, on the other hand, has gone in the opposite direction! Originally sold with a renewal fee, the company owner, Chris Malta, has made a big-hearted decision to drop renewal fees entirely. This is the text that went out to owners of his Drop Ship Source Directory and the Wizard:

"You are receiving this Customer Update email because you purchased our Drop Ship Source Directory at some
time between January 1st and June 30th 2004, and we thank you for your purchase.

At the time you purchased, we were charging a $19.95 renewal fee for the Directory at the end of your six month subscription.

We are no long charging that renewal fee. As of July 1, 2004, we have eliminated the $19.95 "6 month renewal fee".

In order to be fair to you, our valued Customer, we have back-dated the elimination of that fee to January 1st, 2004.

What this means to you is that you now own a permanent membership in The Drop Ship Source Directory at no extra charge. Your Directory Membership will never expire.

We have added even more people to our in-house Research Team, and are now researching thousands of wholesale suppliers every month. We're also traveling the country to Wholesale Trade Shows, to form personal relationships with the biggest and best Wholesale Drop Shippers out there.

This is all in order to add new drop shippers to our Directories. We add new drop shippers literally every day, so please take advantage of your now-permanent membership and use your Directory to its full potential!"

The small mindedness of Deep Analysis makes it a lesser product than the Market Research Wizard. The future of both companies will certainly reflect these attitudes.

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Deep Analysis & Market Research Wizard

How To Sell On eBay