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Online Auction Listings: Five Reasons NOT To Play Music On Your Online Auction Listings

If you want your online auction listings to be remarkably unsuccessful, a good way to achieve that is to play music the instant a buyer clicks on to your listing page. There are tens of millions of would-be big sellers on eBay who don't really understand eBay and how it works. So in a desperate attempt to boost sales, they try all kinds of gimmicks that they hope will attract attention and increase sales.

One of these seemingly-good ideas is adding music to an auction listing. They somehow hope that online entertainment will attract buyers who will oblige with credit cards. Instead, it usually drives legitimate purchasers away and here are five reasons why it's this way.

1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction.

2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality.

3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not.

4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent.

5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded.

In your online auction listings, resist any temptation to spice up your auctions with music concentrate your efforts on solid information about your products or services. It's hard enough to make a sale without throwing in other distractions. Let them go to the movies for entertainment.

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