All our CD-ROMs products are currently on sale including CD-ROM bundles.

Deep Analysis Review

Deep Analysis: what an awesome and incredible research tool! And it's NOT a luxury, because do you know the difference between successful internet sellers and failures? It's simply this: successful people test and do their homework! They don't guess - they know what's going on - BEFORE they list their items.

In the early days of eBay sellers had to just muck around, hoping that they would stumble on the right selling formulas, the right products.

Today, however, there is no reason for this kind of uncertainty. There is an eBay analysis software tool that will give sellers a lot of clues to success. In fact, such tools really aren't a luxury. With so much competition, including giant corporations with zillion dollar budgets, we need to know what we're doing – and fast.

Auctions are still an art, and not a science. We need to test any and all conclusions. But the difference between high powered successes and the wanna-bees is that they do their homework by analyzing auctions, rather than just jumping in "blind".

Too many sellers indulge in "backwards marketing": they find something they want to sell – and then go looking for buyers.

A more profitable way is to narrow your choices to a few categories that are interesting to you – then spend the time to figure out what the buyers want BEFORE you start searching for goods.

If I were beginning auctions for the first time, I would look at collectibles, because they often have a devoted audience that will buy again and again.

An example is the eBay category Coins: US > Gold. Using my favorite auction analysis software, here is some of what we can learn about this dynamic category:

1. The first thing we need to decide is if activity is high in this category. A dull category with little buyer interest is not one to enter.

Gold US coins are definitely a very busy center. In the past 30 days, merchandise valued at $592,439.20 was offered for sale, and an amazing $513,589.80 was sold. Sale percentages of 40-45% are very common but these coins boasted a 55.29% sale rate. Definitely above average.

2. An important question is whether single auctions or multiple item (dutch) auctions are best. Our research shows that 56.27% of the coins listed in regular auctions sold; only 11.57% of the dutch auction listings were purchased.

3. Next, it is time to look at the current sellers. The quickest way to learn anything is to model those who are successful. And there is much to be learned from the unsuccessful ones, as well.

E eBay Power Sellers

A. Successful Sellers: (we will not use actual eBay IDS)

"success1" earned an astonishing $31,288 in the last 30 days, with an average sale of $2,844.36!

B. Less Successful Sellers

"less-success1" offered $34,030.39 worth of coins for sale but sold only $8,324,43 – a sales success rate of 34.01%. Not bad, but certainly not as lucrative as "success1"

"less-success2" auctioned $28,059 yet sold only $4239.52 of his listings.

The Two Auction Variables

Buyers only see two facets of the auction process:

1. The merchandise
2. The presentation of the merchandise, or listing

If I were seriously interested in this category, I would naturally learn more about coins, and be able to evaluate the merchandise in a more professional way.

But, we can certainly look at the listings of the three sellers above for some strong clues.

- - -

"less-success1" and "less-success2":

Both have listings that are one long, unformatted, black and white paragraph.

Both mention shipping charges and have pictures that are ... OK.

But, that is the extent of their listings.

- - -

"success1":

1. Colored background for his listing

2. His merchandise is colorfully and professionally organized in tables

3. The "title" explaining his coin is in large, clear letters at the top of his listing

4. He displays gorgeous, gleaming pictures, all of which can be enlarged with a click of the buyer's mouse

5. His payment and shipping information is carefully spelled out for any buyer

6. Shipping charges are clear and he will do international sales

7. He notes that insurance is included in postage charge

8. He has a 7 day return policy

9. He makes checkout easy

10 He points buyers toward his other auctions

11. He mention his store, so buyers feel more confidence in his business – and it points them towards other merchandise that he sells

Is it a coincidence that his sales materials are so much more extensive and professional and his sales are higher than his competitors?

The moral to the story: there's just no reason to "hope". Instead, become a scientist and figure out, through research and experimentation, exactly what works. You can and will find a way to make whatever income you desire from auctions.

Check out Deep Analysis here

Grade =

For a review on another choice of research software,
read our review on the Market Research Wizard

Back to how to sell on ebay home