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Heavy Equipment Auctions: John Deere Dozer

John Deere Dozer: 3 Ways To Increase Profitability In Your John Deere Dozer Auctions

A John Deere dozer might be an excellent eBay item, but you still need something extra to

a) attract more bidders to take part in the auction

b) make them much more excited about it

1990-1994 John Deere 850B crawler/dozer: $19,800

In case of heavy equipment auctions (and a John Deere dozer is a piece of heavy equipment for sure) the primary function of the listing is providing technical information, but it must not be the only one. Remember that the listing is your only way to effectively advertise yourself and your auction and convince people to place their bids on your dozer, not on any other auction that is taking place now.

How can you do that? That's simple: advertise your John Deere dozer in addition to provide technical information. Of course doing that directly would do you no good, but there are still a lot of things you can do by applying a backdoor approach. Here are a few tips of how to make your offer better than your competitors:

Hire a graphic designer to make your listing look better. One of the most important, but underestimated factors in eBay trading is poor quality of graphic design, wrong colors and poor use of HTML tags in the listing. Cleaning it up should not take more than 2-3 hours of work (up to $100), but it is certainly worth it, especially that you will usually get a ready-to-use template for your future sales.

Eliminate grammar and stylistic mistakes. Bad punctuation will be one of the first things people will notice in your offer, even before they take a look at John Deere dozer's technical specs.

Write a few positive sentences about the product. In case of your John Deere dozer saying something like “I used it for a year and enjoyed every moment of it” or “It comes from a renowned company, and the owner can count of their full technical assistance” (if applicable) are all you need to make the people think seriously about the purchase. You only have to show them the practical reasons for buying your product at your auction.

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