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Buy Fountains Online: How To Convince Your Online Customers To Buy Fountains On eBay

There are many people who will think twice before they buy fountains online. Just as with clothing, we usually want to touch them and see them with our own eyes before buying. Even if we give them a chance to buy fountains online in our eBay store for much lower prices than will be possible elsewhere, we still need to bear in mind that the price alone may be not enough to convince everybody.

Rainbow Colored Tabletop Fountain

Why do people have a problem with buying fountains online?

That's pretty simple: they are afraid of

(a) The fountain looking different from its picture

(b) Difficult installation with no one to call for help

(c) Fear that they will be cheated by the merchant (you!)

These three problems make up for probably more than 50% of people who have changed their minds somewhere between typing “buy fountains online” keyword phrase and winning an eBay auction.

The question is: how can we accommodate for the situation and calm down their fears? The first thing we should is to ask ourselves “Would I buy fountains online, especially from my store?”

If the answer is honest, you will certainly be able to amend your store a little. Below there are two tips on how to prepare listings to convince the unconvinced. :)

1. Pictures:

The first and the most important thing in your listing should be the pictures. If you hope to make anyone buy fountains online from your store, one or two pictures won't be enough. You need to make at least four of them – one detailed, one panoramic (find the most beautiful garden you can for taking the pictures!) and one “portrait” one. They will make your customers' lives easier and increase the number of people who would value your eBay store more than those of your competitors. Not because you'll have better prices, but because they will be sure that they aren't going to buy something that won't match.

2. Installation:

Make sure the installation process is as easy as it possible. It is not only about telling “the installation is easy” in your listing. If it's possible, give your customers some level of technical support – a phone number they could call and ask for advice or on-site help (at least in your vicinity) etc.

This level of customer service will draw the customers to your store – and convince them to buy fountains online – especially from YOUR store!

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